THE SAMPLER: For our “I want it all” candy lovers, get a pouch of each of our products - Sweet Bears, Sour Bears, Sweet Stars, and Sour Stars - 4 pouches total and you get to taste it all.
LESS SUGAR MORE CANDY: BEHAVE is the only better-for-you candy on the market with a clean ingredients list that doesn’t spike blood sugar while also avoiding sugar alcohols.
ONLY THE GOOD STUFF: We use natural, zero-sugar and low-glycemic sweeteners — monk fruit, allulose, chicory root fiber, and soluble tapioca fiber — to achieve our great taste with a nutrition panel you can feel good about.
GUILT-FREE SNACKING: It’s the perfect sweet treat for any lunchbox, movie night, post-sports celebratory snack, and more. BEHAVE is also the perfect way to allow kids with diabetes to enjoy candy with their friends.
FEMALE FOUNDED: We aren’t just revolutionizing the candy industry with our healthier, low-sugar products; we are the only female-owned and led company in the industry, with 100% of our leadership and R&D teams comprised of women.